Branding and Authority: Corporate Portraits for PSR Energy Consulting

A company's image is built by the people who comprise it. Recently, I had the pleasure of collaborating with PSR, one of the most respected energy consulting firms in the world, to renew the visual positioning of its team and leadership. The project combined the practicality of a mobile studio with the sophistication of the iconic landscape of Rio de Janeiro.

Portable Studio: Standardization and Agility for the Team

For companies with large teams, logistics can be an obstacle. My solution was to bring a professional portable studio directly to PSR's headquarters.

Portraits for LinkedIn, Email, and Internal Communication

We photographed all employees following a coherent aesthetic line. The standardization of photos on LinkedIn and in email signatures conveys a message of unity, professionalism, and organization to the market.

The Importance of the Professional "Headshot" in the Energy Sector

In the consulting environment, trust is the currency of exchange. A well-lit portrait, with the right posture and technical finish, humanizes the brand and facilitates connection with the client from the very first digital contact.

Executive Branding: The Power of the Carioca Scene

While the team was photographed in the studio, the CEOs and Directors of PSR received a differentiated approach. We utilized the company's privileged location to create portraits that exude authority and belonging.

Composition and Natural Light in Office Environments

Working with the backdrop of Guanabara Bay requires technical mastery to balance the internal light of the office with the intense brightness outside (contraluz), ensuring that both the executive and the landscape are perfectly exposed.

Photography Direction for Leaders

The direction of scene for CEOs focuses on conveying security and accessibility. The result is photos that work for both the institutional website and articles in publications such as Valor Econômico or Exame.

Equipment Used: Prime Lenses and Fill Lighting

To ensure absolute sharpness and the elegant "bokeh" (blurred background) that enhances Sugarloaf Mountain without distracting the eye.

Why Does Your Company Need a Corporate Photoshoot Now?

We live in the age of image. A company that invests in the photography of its employees demonstrates that it values its human capital and takes care of the smallest details of its reputation.

Transform Your Team's Digital Presence

Whether for ID badges, presentations to investors, or professional profiles, the quality of the image is what separates amateur companies from market leaders.

Some portraits of over 200 PSR employees